The Circle Academy is open for applications and has 25 fully-funded places.

We are thrilled to announce that The Circle has been awarded funding from the Scottish Government to provide 25 subsidised places on the next cohort of our Academy. The grant has been awarded to allow individuals from three target groups to take part in the entrepreneurial training programme, given by The Circle Academy. 

The Circle Academy is a 12-week online programme, for individuals, start-ups and organisations, who want their business to have a social impact, while operating in a commercially sustainable way. It is a practical and educational training programme for individuals or organisations interested in running a ‘More Than Profit’ business.

The Circle Academy is an SQA accredited programme focused on developing skills in business planning, governance, finance, marketing, funding and pitching – with social impact.

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The Circle appoints new Academy Manager Jenny McCarthy pictured.

The Circle Academy appoints a new Academy manager.

The Circle Academy is a practical and educational training programme for individuals interested in running a ‘More Than Profit’ business and is open to anyone who wants to create positive, social or environmental change in a sustainable and commercially viable way. We have supported an incredible 30 social entrepreneurs over the two years we have been running it.

Ahead of the launch of the 5th cohort, we are thrilled to announce our new Academy Manager is Jenny McCarthy. Jenny has been part of The Circle team since 2019, previously working for ACK Third Sector Consultants CIC which we merged with 2 years ago. As part of the ACK team, she was part of a team that supported individuals and organisations at all stages of their careers in a variety of areas. Jenny has helped support organisations in areas such as fundraising, event planning, feasibility studies and marketing. She has been a member of our consultancy team since she joined us in 2019 and has provided support in a few areas including grant writing, business planning and legal structures. Jenny has assisted with the Academy since its inception and will now be taking this knowledge and experience to run the programme. We know this move is going to be great for The Academy and the candidates and we can’t wait to see Jenny grow into this role.

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Applications open for the next cohort of The Circle Academy

The Circle Academy is an intensive learning programme that provides a mixture of expert led sessions, exclusive online content including The Academy Manual, one to one practical learning and expert consultancy time to help you deliver a well researched and credible business plan, cash flow and marketing plan worthy of investment.

Over 12 weeks, it covers 12 key elements of running a More Than Profit business including entrepreneurial mindset, business planning, legal structure, governance, finance, marketing, sales and selling, teams and culture, social impact, funding and pitching.

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Welcoming Alvina Menzies to the team

The Circle has welcomed a new member of staff to their team. Alvina Menzies will be joining the team as Academy Manager in August. She will be managing The Circle Academy during its third cohort beginning on September 17th and concluding in December.

The Circle Academy is our 12-week programme focused on developing skills and knowledge in the following key areas: mindset, business model, finance, legal, governance, people, social impact and sustainability through multiple income streams. The programme is now SQA accredited as a level 7 SVQ – successful candidates will complete the programme with a business plan, cashflow and marketing strategy as well as an award in ‘The Circle Academy Award in Social Entrepreneurship’.

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What Is The Circle Academy?

Here at The Circle, we’ve been thinking hard about how to distil down to it’s essence, exactly what The Circle Academy is, and what it can do for you and your business. It’s an informed, multifaceted approach to equipping social leaders with business skills, covering a plethora of topics.

You can find out more about The Circle Academy here, but with the second cohort of the Academy just around the corner, we thought we’d break down exactly what it is, and answer some of your frequently asked questions along the way:

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“The Circle saved my business” first cohort of social entrepreneurs complete The Circle Academy

The first cohort of social entrepreneurs who completed our ‘More Than Profit’ training programme, The Circle Academy, have taken part in a pitch competition. The Circle Academy – the first of its kind in Scotland – was launched by Dundee-based social enterprise The Circle. The training programme was created to provide people with knowledge and tools to build sustainable ‘More Than Profit’ businesses. The candidates attended expert speaker sessions which covered topics including mindset, governance, business planning and social impact, as well as taking part in tasks to generate income. Throughout the course the candidates were also supported to work on aspects of their business including a business plan and a marketing strategy.

The Circle Academy was run by Academy Manager, Kara Swankie, a former Commonwealth power-lifting gold medallist who at just 24 has already set up and sold two businesses. Coming from a commercial background, Kara already had instilled within her a drive to focus on profit and financial sustainability which is a quality that The Circle wanted to foster in the candidates who joined the Academy. The Circle launched the Academy with an aim to ensure that the organisations being set up and developed by the candidates on the programme would be sustainable in the long term.

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Case Study – Caledonia Housing Association

In March 2019 we were approached by Caledonia Housing Association to deliver consultancy services. Our consultancy team, Kirsty and Jenny, met with Maureen Menzies, Home Help Coordinator and Gill Donoghue, Head of Support Services who informed us that they were looking for someone to help inspire and motivate their Home Help staff to become more enterprising and autonomous within their roles. Caledonia were looking at changing the way they ran the Home Help Service to improve it for the benefit of their clients, staff and the organisation as a whole. Maureen and Gill asked us to run a course of training sessions for some of the staff and to support them to collate their ideas on how to change their service for the better.

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Why Dundee? Scotland’s only ‘More Than Profit’ training programme launches this month in the City of Discovery

Dundee as a centre for social reform

In its recent history, Dundee has seen a transformation of its waterfront, the opening of V&A Dundee, a renovation of its railway station, the attracting of major hotel chains and the award of UNESCO City of Design. The city is making big strides in building on its cultural reputation and bring visitors from across the world. The impact of that work is to be applauded.  

While it gives many in the city a boost and we consider how to make the most of the opportunities this shift brings, we cannot ignore the other story playing out in a tale of two cities. 

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Come volunteer at our Community Café – 3 roles available

The Circle Café provides Living Wage employment and training for one year to looked-after young people and care leavers. We run this in partnership with Barnardo’s Works, Leisure and Culture Dundee and Dundee City Council. It has been funded by the Community Lottery Fund.

Based at Staffa Place, in the Strathmartine Ward, The Circle is a community hub and offers affordable space to charities, social enterprises and small businesses. We support organisations with a More Than Profit approach to become sustainable and make a social impact. Our other services are offices, room bookings, consultancy and The Circle Academy.

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