Squaring The Circle on SROI with Lynn Hendry

Demonstrating the impact and value of your organisation essential, especially nowadays for the continued success of your organisation.

Organisations are accountable to their funders in terms of evidencing how they have spent any grants they receive and the outcomes of the projects these have funded. And increasingly, consumers are considering a companies social impact when making purchasing decisions, and in an era of greenwashing and virtue signaling, consumers want proof of what their money is going to support.

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Understanding funding for social entrepreneurs

For any business the ultimate goal is to become financially self-sustaining, and one way to achieve this is through investment and fundraising. At The Circle we adopt a ‘More Than Profit’ approach and encourage others to do so as well. Having a ‘More than Profit’ approach means that companies with a social impact should aim to be self-sustaining from doing what they do (e.g. the sales of its products and/or services) and should not be reliant on a single income stream.

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